Qualitative and quantitative studies collect different types of data so their data collection methods differ. The way the data gathered is analyzed differs as well.
Qualitative studies rely on sources that detail how people think or respond. Data collection methods include interviews, focus groups, documents, personal accounts or papers, cultural records, and observation.
Quantitative studies rely on numerical or measurable data. Data collection methods include experiments, questionnaires, surveys, and database reports.
There are benefits and limitations associated with both approaches.
Qualitative benefits:
Qualitative limitations:
Quantitative benefits:
Quantitative limitations: